London Midland sponsors Lichfield Festival for fourth year running
London Midland is returning as sponsor for this year’s Lichfield Festival.
The Festival is one of the foremost multi-arts events in the UK and is an important calendar date for the West Midlands region. Staged over a week, the Festival hosts world-class music, art and entertainment from a variety of backgrounds in venues across the city.
Lichfield is an important location in the London Midland network, providing passengers with rail connections to the West Midlands, London and the North West.
Commenting on the train company’s continued sponsorship of the Festival, London Midland’s managing director, Patrick Verwer, said:
“The Lichfield Festival is an extremely important event for us and one we are proud to be sponsoring for a further year. Our first sponsorship came at a time when we were making major changes to improve performance. We also realised at this time that just giving a good train service was not enough. Modern, successful businesses must also get closer to the communities they serve.
“By getting more involved in our communities through initiatives like the arts we have been able to listen more effectively and build trust. This in turn has allowed us to focus our work on improving and creating the things that matter to our customers.”
“Becoming better connected with the communities you serve makes good business sense – and for London Midland the Lichfield Festival has been a perfect fit.”
Jennifer Mears, executive director of Lichfield Festival, added:
“We are extremely pleased that London Midland has chosen to support us again this year and look forward to developing our plans further with them as we move closer towards the 2017 Lichfield Festival. It is always a pleasure to work with the London Midland team and over the past four years we have seen many mutual benefits grow from the partnership.”
Passengers looking to travel to the Festival can use London Midland services stopping at two stations, Lichfield City and Lichfield Trent Valley.
For more information about the festival, including details about the performances and venues, please visit www.lichfieldfestival.org or call the box office on 01543 412121. This year’s Festival is being held from the 7th to 15th July.